Studying how _____ affects consumer behavior is helpful in understanding why middle-aged married couples with children are less likely to buy sports cars than young married couples without children.

Studying how _____ affects consumer behavior is helpful in understanding why middle-aged married couples with children are less likely to buy sports cars than young married couples without children.



a) Social class

b) The family life cycle

c) Ethnicity

d) Drives

e) Values



Answer: b) The family life cycle


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Principles of Marketing

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