What are the steps of the adoption process by consumers when faced with a new concept?
a) Problem solving, purchase decision, post-purchase evaluation, need awareness
b) Awareness, purchase decision, evaluation, dissonance, interest
c) Awareness, interest, evaluation, trial, decision, confirmation
d) Purchase decision, post-purchase evaluation, problem solving, trial
e) Awareness, problem solving, purchase decision, post-purchase evaluation, dissonance
Answer: c) Awareness, interest, evaluation, trial, decision, confirmation