Target marketers who are "combiners"
a) Use multiple marketing mixes to appeal to a single market segment in different ways
b) Try to fine-tune each element of their marketing mix to appeal to various submarkets
c) Use one marketing mix to appeal to multiple submarkets, even though the submarkets have some distinct differences
d) Create distinct marketing mixes that enable them to zero-in on the needs of each distinct submarket
e) Look at various submarkets for differences rather than similarities
Answer: c) Use one marketing mix to appeal to multiple submarkets, even though the submarkets have some distinct differences.
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Principles of Marketing
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