Marketing MCQ
Principles of Marketing
When creating a marketing strategy and engaging in market segmentation, the _____ dimensions are the dimensions that define which potential customers are included in a segment.
When creating a marketing strategy and engaging in market segmentation, the _____ dimensions are the dimensions that define which potential customers are included in a segment.
When creating a marketing strategy and engaging in market segmentation, the _____ dimensions are the dimensions that define which potential customers are included in a segment.
a) Positioning
b) Outlying
c) Qualifying
d) Differentiating
e) Determining
Answer: c) Qualifying
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