Marketing MCQ Marketing The Good Earth nursery is selling potting soil at a below-market price to lure customers into the store in hope that while they are in the store to buy potting soil, they will also buy other gardening items that have a much higher markup. The nursery is using:

The Good Earth nursery is selling potting soil at a below-market price to lure customers into the store in hope that while they are in the store to buy potting soil, they will also buy other gardening items that have a much higher markup. The nursery is using:

Marketing

The Good Earth nursery is selling potting soil at a below-market price to lure customers into the store in hope that while they are in the store to buy potting soil, they will also buy other gardening items that have a much higher markup. The nursery is using:

a. price lowballing

b. price maintenance

c. price lining

d. leader pricing

e. functional pricing

Answer: D

Marketing MCQ

The Good Earth nursery is selling potting soil at a below-market price to lure customers into the store in hope that while they are in the store to buy potting soil, they will also buy other gardening items that have a much higher markup. The nursery is using:

The Good Earth nursery is selling potting soil at a below-market price to lure customers into the store in hope that while they are in the store to buy potting soil, they will also buy other gardening items that have a much higher markup. The nursery is using:

Learn More :

Share this