Unlike in owned media, in earned media
a. a brand generates its own content in social media.
b. the word of mouth is spread face-to-face rather than
online.
c. a brand pays for the text-based or visual ads that are
displayed in social media platforms.
d. consumers pass along brand information in the form
of retweets and blog comments
Answer: d. consumers pass along brand information in the form of retweets and blog comments