Which of the following statements is true of owned media?
a. It boosts the declining demand for newspapers and
magazines.
b. It is the word of mouth or online buzz about
something a brand is doing.
c. It constitutes the presence of a brand on a social
media network.
d. It involves media that spread information face-to-
face rather than online.
Answer: c. It constitutes the presence of a brand on a social media network.