Number of comments, ratings, social bookmarks, subscriptions, page views, uploads, downloads, embeds, retweets, Facebook posts, pins, and time spent with social media platform indicate __________.

Number of comments, ratings, social bookmarks, subscriptions, page views, uploads, downloads, embeds, retweets, Facebook posts, pins, and time spent with social media platform indicate __________.



a. participation and engagement

b. influence

c. buzz

d. interest



Answer: a. participation and engagement


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