Wal-Mart sells many health and beauty aid products under the name Equate. This brand can only be purchased in Wal-Mart stores and is an example of a(n) _____ brand.
a) manufacturers'
b) international
c) family
d) private
e) corporate
Answer: D
Marketing MCQ
Marketing
Wal-Mart sells many health and beauty aid products under the name Equate. This brand can only be purchased in Wal-Mart stores and is an example of a(n) _____ brand.