When consumers face a truly new concept, their previous experiences may be irrelevant, Such situations would most likely involve the _____ process.

When consumers face a truly new concept, their previous experiences may be irrelevant, Such situations would most likely involve the _____ process.



a) Expectancy

b) Psychographic

c) Behavioral adjustment

d) New product development

e) Adoption



Answer: e) Adoption


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Principles of Marketing

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