When a firm's target market is accustomed to shopping at certain retailers or wholesalers, that firm will probably need to use _____ channels of distribution to reach its desired customers.

When a firm's target market is accustomed to shopping at certain retailers or wholesalers, that firm will probably need to use _____ channels of distribution to reach its desired customers.

When a firm's target market is accustomed to shopping at certain retailers or wholesalers, that firm will probably need to use _____ channels of distribution to reach its desired customers.



a) Direct

b) Online

c) Heterogeneous

d) Homogeneous

e) Indirect



Answer: e) Indirect


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