In the context of the relationship between consumer product classes and ideal place objectives, which of the following statements is TRUE?

In the context of the relationship between consumer product classes and ideal place objectives, which of the following statements is TRUE?



a) Marketers should avoid selling heterogeneous shopping goods through online stores

b) Widespread distribution is necessary for specialty goods

c) Accessory equipment and MRO supplies only require selective distribution

d) Marketers should avoid selling unsought products at locations where other, related products are sold

e) Homogeneous shopping goods favor low-cost retailers



Answer: e) Homogeneous shopping goods favor low-cost retailers


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