Which of the following advertising objectives correctly uses the Defining Advertising Goals for Measured Advertising Results approach?
a. Fuel On Inc. aims to achieve a 10 percent increase in the sales of its sports drinks among teenagers within 12 months.
b. Puddings and Desserts Inc. aims to boost the sales of its packaged confectionery division.
c. Krunch Cookies wants to entertain its customers with a humorous ad featuring children enjoying its products.
d. Décor Arts aims to use 10 ecofriendly methods to convey the message of keeping the environment clean.
Answer: a. Fuel On Inc. aims to achieve a 10 percent increase in the sales of its sports drinks among teenagers within 12 months.