Which of the following changes has been brought about in advertising because of the influence of social media?
a.
The interaction between producer and consumer has become less about engaging and more about entertaining.
b.
The focus of social media has unavoidably shifted to manufacturers.
c.
The audience is often in control of the message, the medium, the response, or all three.
d.
The number of ways in which marketers can have direct and meaningful conversations with customers has reduced.
Answer: c.
The audience is often in control of the message, the medium, the response, or all three.
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