Which of the following factors can a manager IGNORE when deciding on prices for an entire product line?

Which of the following factors can a manager IGNORE when deciding on prices for an entire product line?



a. Products in the line could be substitutes for one another.

b. Buyer considers the brand or the price first.

c. Products share joint costs.

d. Products will affect demand for the other products in the line.

e. Products in the line are complementary to one another



Answer: B


Learn More :

Marketing

Learn More Multiple Choice Question :