Marketing MCQ Marketing The Atlanta Braves Family Value Pack includes four tickets to an Atlanta Braves game, four hot dogs, four Cokes, a parking pass, and a game program for $157. This price is significantly lower than the cost of purchasing these items individually. The Braves are using:

The Atlanta Braves Family Value Pack includes four tickets to an Atlanta Braves game, four hot dogs, four Cokes, a parking pass, and a game program for $157. This price is significantly lower than the cost of purchasing these items individually. The Braves are using:

Marketing

The Atlanta Braves Family Value Pack includes four tickets to an Atlanta Braves game, four hot dogs, four Cokes, a parking pass, and a game program for $157. This price is significantly lower than the cost of purchasing these items individually. The Braves are using:

a. price lining

b. two-part pricing

c. price maintenance

d. price bundling

e. price bracketing

Answer: D

Marketing MCQ

The Atlanta Braves Family Value Pack includes four tickets to an Atlanta Braves game, four hot dogs, four Cokes, a parking pass, and a game program for $157. This price is significantly lower than the cost of purchasing these items individually. The Braves are using:

The Atlanta Braves Family Value Pack includes four tickets to an Atlanta Braves game, four hot dogs, four Cokes, a parking pass, and a game program for $157. This price is significantly lower than the cost of purchasing these items individually. The Braves are using:

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