Which of the following is NOT a reason why a restaurant may have lower customer value?
a) The restaurant's customers perceive the prices to be too high
b) The dining experience is not worth the long wait for a table
c) The food is not flavorful
d) The restaurant has an unfavorable location
e) The cost of the dining experience is less than its perceived value
Answer: e) The cost of the dining experience is less than its perceived value
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Principles of Marketing
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