Which of the following statements is true of marketing-oriented firms?
a) Marketing-oriented firms focus on making and selling whatever products are easy to produce
b) Marketing-oriented firms think of customers as primarily existing to buy the firm's output
c) In marketing-oriented firms, the total system's effort is guided by what individual departments would like to do instead of what customers want
d) In marketing-oriented firms, there is a lack of central-focus, as managers tend to build "fences" around their own departments
e) In a marketing-oriented firm, every department's activities are guided by what customers need and what the firm can deliver at a profit
Answer: e) In a marketing-oriented firm, every department's activities are guided by what customers need and what the firm can deliver at a profit.