Which of the following is true of marketing channels?
a. They represent the product or service element of the marketing mix.
b. They provide a route for company products and services to flow to the customer.
c. They aid customers in creating time, place, and exchange utility.
d. They form the "upstream" portion of the supply chain that moves raw materials to the producer.
Answer: b. They provide a route for company products and services to flow to the customer.