Which of the following statements is true of executional styles?
a.
A message can be easily communicated through humor in print or magazine advertising.
b.
Executional styles often dictate what type of media is to be employed to convey the message.
c.
Scientific executional styles lend themselves well to billboard advertising.
d.
Injecting humor into an advertisement is the least effective executional style.
Answer: b.
Executional styles often dictate what type of media is to be employed to convey the message.