_____ is a pricing policy whereby a firm charges a relatively low price for a product when it is first rolled out as a way to reach the mass market.​

_____ is a pricing policy whereby a firm charges a relatively low price for a product when it is first rolled out as a way to reach the mass market.​

_____ is a pricing policy whereby a firm charges a relatively low price for a product when it is first rolled out as a way to reach the mass market.​


a.

​Status quo pricing

b.

​Price discrimination

c.

​Price skimming

d.

​Penetration pricing



Answer: d.

​Penetration pricing


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