Reach is related to a medium's ratings, generally referred to in the industry as:
a.
gross review points.
b.
cost per rating points.
c.
gross ratings points.
d.
target ratings points.
Answer: c.
gross ratings points.
Marketing MCQ
a.
gross review points.
b.
cost per rating points.
c.
gross ratings points.
d.
target ratings points.
Answer: c.
gross ratings points.