Which of the following statements is true of mobile marketing?
a. Mobile marketing's response rate is lower than that
of traditional media types.
b. Visual advertisements are integrated into text
messages, applications, and mobile websites.
c. Barriers to mobile marketing have been lowered by
undoing standardization of mobile platforms.
d. An upsurge in the use of smartphones has caused
adverse effects on social media marketing.
Answer: b. Visual advertisements are integrated into text messages, applications, and mobile websites.