Which of the following statements is true of a company that is in the second stage of global business?
a. It sets up foreign subsidiaries to handle sales in one country.
b. It has its entire operations in its home country.
c. It maintains a virtual executive suite.
d. It runs business entirely through the Internet.
Answer: a. It sets up foreign subsidiaries to handle sales in one country.
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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