Which of the following statements is a difference between advertising and personal selling?
a. Advertising has a high cost per contact, whereas personal selling has a low cost per contact.
b. Advertising can respond only to the questions and the objections that a copywriter thinks are important to customers, whereas salespeople can provide explanations to a prospect.
c. Advertising should be directed toward qualified prospects, whereas personal selling should be directed toward unqualified prospects.
d. Advertising can provide guidance when a prospect has questions or raises objections, whereas a salesperson cannot provide a demonstration of a product.
Answer: b. Advertising can respond only to the questions and the objections that a copywriter thinks are important to customers, whereas salespeople can provide explanations to a prospect.