Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?
a.
Focusing on the package design of the product so that it will be eye-catching and easily recognized on the store shelf
b.
Offering coupons, cents-off deals, and two-for-one offers on the product
c.
Creating advertisements that give consumers all the necessary information to make the purchase decision
d.
Linking the product to a lower-involvement issue to create publicity
Answer: c.
Creating advertisements that give consumers all the necessary information to make the purchase decision