Which type of discount is a price reduction offered to a consumer, an industrial user, or a marketing intermediary in return for prompt payment of a bill?

Which type of discount is a price reduction offered to a consumer, an industrial user, or a marketing intermediary in return for prompt payment of a bill?



a. Quantity discount

b. Cash discount

c. Rebate

d. Functional discount

e. Promotional allowance



Answer: B


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Marketing Chapter 20

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