According to the case, chocolate processors currently face pressure to survive because supply exceeds demand. Which of these is NOT a good step for a chocolate processor to take if it wants to become more value-driven?
A) purchasing lower-quality beans in order to lower costs while keeping its prices the same
B) collecting market data to identify geographic areas where demand for chocolate is growing fastest
C) improving efficiency of the operation in order to keep costs consistent with benefits
D) investigating demand levels for regular, Fair Trade, and organic chocolate among its customers
E) working to establish close relationships with chocolate brands
Answer: A) purchasing lower-quality beans in order to lower costs while keeping its prices the same