By offering chocolate made from cocoa beans purchased from Fair Trade co-ops, chocolate companies can ensure that farmers receive a fair price for their products. This primarily demonstrates which of the following aspects of the importance of marketing?

By offering chocolate made from cocoa beans purchased from Fair Trade co-ops, chocolate companies can ensure that farmers receive a fair price for their products. This primarily demonstrates which of the following aspects of the importance of marketing?



A) Marketing is composed of the four Ps.

B) Marketing can be entrepreneurial.

C) Marketing is pervasive across channel members.

D) Marketing enriches society.

E) Marketing can be performed by both individuals and organizations.



Answer: D) marketing enriches society


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