Estel, a kitchen-cabinet manufacturer, positions its cabinets as furniture with superior craftsmanship and durability. This is an example of ________ differentiation.
A) product
B) services
C) image
D) people
E) channels
Answer: A) product
Marketing MCQ
Marketing Chapter 6
Estel, a kitchen-cabinet manufacturer, positions its cabinets as furniture with superior craftsmanship and durability. This is an example of ________ differentiation.