Household Storez, a local retail store, claims to offer better products at lower prices than other retail stores. In this case, the firm's positioning reflects a ________ value proposition.

Household Storez, a local retail store, claims to offer better products at lower prices than other retail stores. In this case, the firm's positioning reflects a ________ value proposition.



A) more-for-the same

B) more-for-less

C) same-for-less

D) more-for-more

E) same-for-more



Answer: B) more-for-less


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Marketing Chapter 6

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