Marketing MCQ Marketing If Ju Li organized focus groups to discuss the idea of flavored additives with Hope Springs customers. Such concept tests are conducted in which step of the new-product development process?

If Ju Li organized focus groups to discuss the idea of flavored additives with Hope Springs customers. Such concept tests are conducted in which step of the new-product development process?

Marketing

If Ju Li organized focus groups to discuss the idea of flavored additives with Hope Springs customers. Such concept tests are conducted in which step of the new-product development process?

Commercialization

Idea generation

Idea evaluation

Screening

Development

Answer: Idea evaluation

Marketing MCQ

If Ju Li organized focus groups to discuss the idea of flavored additives with Hope Springs customers. Such concept tests are conducted in which step of the new-product development process?

If Ju Li organized focus groups to discuss the idea of flavored additives with Hope Springs customers. Such concept tests are conducted in which step of the new-product development process?

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