In the context of on-demand marketing, which of the following statements is true of sales-oriented businesses?
a. They make a profit by creating customer value and providing customer satisfaction.
b. They try to convince potential customers to buy, even if the customer and product are mismatched.
c. They recognize that different customer groups want different features or benefits.
d. They place high premium on developing a long-term relationship with the customer.
Answer: b. They try to convince potential customers to buy, even if the customer and product are mismatched.
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