In the context of on-demand marketing, which of the following statements is true of market-oriented firms?
a. They emphasize on convincing potential customers to buy unwanted products.
b. They emphasize on closing a deal rather than developing a long-term customer relationship.
c. They seek to make a profit by creating customer value and customer satisfaction.
d. They lay minimum emphasis on customer relationship management.
Answer: c. They seek to make a profit by creating customer value and customer satisfaction.
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