Merissa Champlain designs and sells clothes for young working women. Her marketing managers recently told her that she'll be in financial trouble unless she starts designing clothes suited to Gen Yers. Why is this?
a. Gen Yers are picky.
b. Gen Yers are more multicultural.
c. Baby boomers provide all of the disposable income for Gen Y members.
d. Demographically, Gen Yers are an extremely large group of consumers.
e. Gen Yers are easily swayed by traditional promotion media.
Answer: D