Sara lees, the maker of Ball Park Franks, has decided to introduce its new Ball Park hot dog buns in a limited market consisting of only four cities and to closely monitor the reactions of potential customers to the product and marketing program. Sara Lee is going to use?

Sara lees, the maker of Ball Park Franks, has decided to introduce its new Ball Park hot dog buns in a limited market consisting of only four cities and to closely monitor the reactions of potential customers to the product and marketing program. Sara Lee is going to use?

Sara lees, the maker of Ball Park Franks, has decided to introduce its new Ball Park hot dog buns in a limited market consisting of only four cities and to closely monitor the reactions of potential customers to the product and marketing program. Sara Lee is going to use?



Answer: test marketing


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