Which of the following statements best describes the typical target market?
a. A target market will remain stable over time, including the same group of consumers.
b. Target markets change over time as consumers drop in or out of the market, and as tastes change.
c. Target markets are not strongly affected by changes in the external environment.
d. Target markets only change when the features and benefits of the product offering change.
e. Target markets cannot be specifically defined according to age, income, or location, because these factors are continually changing.
Answer: B