Which of the following statements is a difference between market-oriented personnel and sales-oriented personnel?
a. Market-oriented personnel focus on the production of goods and services, while sales-oriented personnel focus on the benefits of the products its customers seek.
b. Market-oriented personnel tend to have an external focus, while sales-oriented personnel tend to be inward looking.
c. Market-oriented personnel are occupied with organizational needs, while sales-oriented personnel keep their focus on customers.
d. Market-oriented personnel target its products to everybody, while sales-oriented personnel target its products to specific groups of people.
Answer: b. Market-oriented personnel tend to have an external focus, while sales-oriented personnel tend to be inward looking.
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Marketing
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