Aphroditera Inc., a company that manufactures beauty products, follows the philosophy of sales orientation. In this case, the workforce of Aphroditera Inc. is likely to
a. put extensive efforts in customer relationship management.
b. refrain from aggressive marketing and promotional measures.
c. focus on determining the needs of its customers and designing a sales strategy accordingly.
d. be inward looking, focusing on selling what the firm makes.
Answer: d. be inward looking, focusing on selling what the firm makes.
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Marketing
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