According to class, distribution's main role within the marketing mix is to:

According to class, distribution's main role within the marketing mix is to:



a.

get the product to its intended target market.

b.

create new products for distribution.

c.

set the fair and reasonable price for the products being distributed.

d.

eliminate the need for manufacturers to promote the product.

e.

replace the functions performed by the manufacturer.



Answer: get the product to its intended target market.


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