In class, we looked at the topic of "Value" as the ratio of perceived benefits to price. Importantly, we noted that price should be equal to:
a.
the cost of the attributes being offered.
b.
the competition's price.
c.
the value offered by competitive products.
d.
the perceived value of the attributes being offered.
e.
the profit we need to have.
Answer: the perceived value of the attributes being offered.