Marketing MCQ Marketing A(n) ________, with fewer product variations, can improve the firm's image if consumers perceive it as a specialist with a clear, specific position in the market.

A(n) ________, with fewer product variations, can improve the firm's image if consumers perceive it as a specialist with a clear, specific position in the market.

Marketing

A(n) ________, with fewer product variations, can improve the firm's image if consumers perceive it as a specialist with a clear, specific position in the market.

A. downward-line stretch

B. filling-out strategy

C. limited line strategy

D. upward-line stretch

E. full line

Answer: C. limited line strategy

Marketing MCQ

A(n) ________, with fewer product​ variations, can improve the​ firm's image if consumers perceive it as a specialist with a​ clear, specific position in the market.

A(n) ________, with fewer product​ variations, can improve the​ firm's image if consumers perceive it as a specialist with a​ clear, specific position in the market.

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A(n) ________, with fewer product variations, can improve the firm's image if consumers perceive it as a specialist with a clear, specific position in the market.

A(n) ________, with fewer product variations, can improve the firm's image if consumers perceive it as a specialist with a clear, specific position in the market.