Costco's store brand Kirkland Signature is an example of which branding​ strategy?

Costco's store brand Kirkland Signature is an example of which branding​ strategy?

Costco's store brand Kirkland Signature is an example of which branding​ strategy?


A. Co-branding

B. Private-label brand

C.National or manufacturer brand

D.Family brand

E.Generic brand



Answer: B. Private-label brand


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