Assuming the information in UMD12: Capacity Management for JetBlue Airways shown above will not change in the near future, what actions would recommend that JetBlue take?
a.
Proceed as in the past; JetBlue is clearly profitable.
b.
Use advertising to let consumers know how JetBlue currently meets their needs.
c.
Change the flight schedules to accommodate travelers' needs and advertise these changes.
d.
Keep the flight schedule as it is and reduce the price per flight.
e.
There is not enough information in the marketing dashboard to suggest an action to take.
Answer: Change the flight schedules to accommodate travelers' needs and advertise these changes.