In lecture, we considered various branding strategies within a product mix. Which approach does P&G use, when they market Tide and Pringles?

In lecture, we considered various branding strategies within a product mix. Which approach does P&G use, when they market Tide and Pringles?



a.

Separate Names

b.

Family Branding

c.

Co-branding

d.

Multiple-branding

e.

Dual branding



Answer: Separate Names


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