Because soup consumption rises in the winter and declines during the summer, Campbell Soup Co. now advertises more heavily in warm months to encourage consumers to think of soup as more than a cold-weather food. It is primarily using which of the following market modification strategies?
A.) Catching a rising trend
B.) creating new use situation
C.) increasing the products use
D.)finding new users
E.) changing the value offered
Answer: C.) increasing the products use