Behavioral segmentation encompasses
a.
lifestyles and demographics.
b.
retailer and wholesaler behaviors.
c.
geographic and demographic criteria.
d.
demand and supply.
e.
awareness and intentions.
Answer: awareness and intentions.
a.
lifestyles and demographics.
b.
retailer and wholesaler behaviors.
c.
geographic and demographic criteria.
d.
demand and supply.
e.
awareness and intentions.
Answer: awareness and intentions.