Brand awareness is associated with the ability of the brand to __________ who is offering a product or service, while brand association is associated with the ability of the brand to ____________ from competitors.

Brand awareness is associated with the ability of the brand to __________ who is offering a product or service, while brand association is associated with the ability of the brand to ____________ from competitors.



A. respond; attack

B. identify; differentiate

C. differentiate; identify

D. separate; connect



Answer: B


Learn More :