Dan Muller, President of Distribution and Services at Timken explained to us that Timken's Mission used to be "World-wide Leader in Bearings and Steel." They revised this to be "Improving Customer Performance." Was this a good move?
a.
No, as Dan explained, this mission was not that intended by the original owners of the firm
b.
No, as their core "competency" is engineering bearings.
c.
Yes, because it allows them to charge more for their bearings.
d.
Yes, because it allows them to "think out of the box" about how to provide value to their customers.
e.
Maybe; it is not clear if this change will help them to generate added profits.
Answer: Yes, because it allows them to "think out of the box" about how to provide value to their customers.