Marketing MCQ
Marketing
Customers' perceptions are of vital importance to an organization. Customer __________ can be measured with surveys or by the number of customer complaints an organization receives.
Customers' perceptions are of vital importance to an organization. Customer __________ can be measured with surveys or by the number of customer complaints an organization receives.
Customers' perceptions are of vital importance to an organization. Customer __________ can be measured with surveys or by the number of customer complaints an organization receives.
a. satisfaction
b. welfare
c. lifetime benefit
d. value
e. responsibility
Answer: satisfaction
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